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Me Myself&I

Internet Redux

You probably saw that article. Things changed, it’s pretty amazing how.

By being six months in a country and six months in another for five years, I can tell you how local online things have become. People retreat locally, even on the internet. It’s just weird how my sister didn’t even think in .com but .fr for her website when I thought that .fr was so hell no because everyone wants to have a .com right? Right, ten years ago.

The perception was connecting with the world. “the world”. The perception was to connect with the yet unknown, learn new stuff. Today it’s about connecting with your posse and people like you.

First consequence, it is hard to read anything personal, different online these days. Everything comes out of a machine or if not from a machine, intended to be read by Google’s robots. Ranks. Pageview. Ads. Click bait to oblivion.

When I try to decipher AAA game business or why game audio is so weirdly handled, it’s genuine passion, pure love. I want it fixed, upgraded, better. It’s not bitterness or flame war, it’s will. If I don’t speak up, I’m not willing. I feel like it’s the first step.

How we integrated censorship with app stores, I still can’t quite believe it. People don’t even know how their apps get refused or pass certification and aren’t afraid to build a business on top of that. We forgot what’s like not to have freedom of speech at all, which is dangerous. It’s the same slippery slope as the ISP dance with content providers. Next thing you know, everything is locked up and your rights have been downgraded.

We went from a bunch of kids in Sweden writing back to American music majors “fuck you” to ten years later, TPB’s last founder losing its appeal in front of the European Court of Human Rights for not following US laws, in his country, Sweden. See? Rights being downgraded for the sake of a broken copyright system. It means no country, no law, no nothing will protect you if a system thinks you are wrong and should be punished. That’s not really what democracy meant and you shouldn’t be OK with that.

So, ISPs are no longer treating the internet as a commodity (things always start in the US and then all countries copy, Europe is getting there) app stores are censoring, NSA and HR are sniffing your social graph and you become silent and bland, playing mind-crushing games trying to forget and downplay all that.

Damn, that looks bad.

Categories
Me Myself&I

To do

Removing wallpaper: 97%

Removing ceiling tiles: 50%

Cleaning up the attic for insulation: 0%

Making room in the basement: 0%

Color scheme kitchen/living room: done.

Ikea kitchen 3D design: completed.

Too many tracks to finish: in progress.

Applying to jobs: in progress.

Fighting: on.

Categories
Audio&Games

Two examples of why aiming large is good

WhatsApp (sold $16B to Facebook)

King (128M Daily Average Users, $1.9B a year of revenue)

Both businesses at their core are not about niche, at the opposite of what “is supposed to work” (GTA 5 or app only on iPhone).

I think that people don’t like the idea of trying to please everybody but they’re missing the point: it’s not about pleasing, it’s about reaching and showing some respect. WhatsApp became a paid app because the founder thinks ads don’t add anything, it didn’t stop growth because it shows again some respect.

And that, is huge. That’s organic traction, that’s trust.

Candy Crush’s polish and simplicity aim everyone, like an Ikea coffee table. There’s no smugness or snobbery game, like so many developers like to play with exclusivity to platforms. Less and less, because it doesn’t make sense: users feel frustrated not being able to access an app/game on their platform of choice, and the developer who’s supposed to keep platforms competitive against each other is basically becoming one’s bitch.

It’s a rough game so staying out of it by widening your reach, staying independent is smart. It’s also harder, it’s harder to see what’s going to work compared to a niche market of hardcore users/gamers, hence the “small ideas” (puzzle game and sms app). When you’re in the middle of development, you are hardcore, you think hardcore so aiming hardcore people makes sense.

Numbers fell though and sure money and DAU are not everything but damn, it’s pretty impressive. Knowing that so many people use your little software must feel quite amazing.

Categories
Me Myself&I

Impression

Eryka Badu comes out of my speakers singing how he’s moving to Hollywood (random playlist).

My computers are on PST, my phone is on GMT and Southern California pictures show up from time to time, all the time.

I feel like it’s late though it’s 9am and I can’t say that it’s jetlag’s fault.

I’m often confused waking up, was it a dream or am I really here or there or am I dreaming now?

Taking the same trains again reminds me of myself in my 20s, full of hope for this country. lol. I did my best.

When it’s sunny my restless legs want to pedal or skateboard because I think of L.A. but then I remember that I’m in Paris and actually, it will only be sunny for 20 minutes before some massive rain so…

Everybody’s late. In LA I show up on time, I’m the last one. In Paris I show up on time, I’m always the first one arrived and wait another hour before we start whatever. It’s always been this way, it just gets more and more annoying.

I can’t stand how people look down constantly, I hate the lack of eye contact. 20,000 people/km² will make you forget to be human. There are the most obnoxious and insufferable motherfuckers I have ever seen in this city, at some point it’s even funny.

My though process is way too global/American now to get a real sense of what’s going on politically or socially. It sounds useless or completely nuts (über and taxi cabs, Europe’s political decisions). It’s the weirdest thing to be a native and *snaps* you’re not. I wasn’t the typical French dude before CA but now I really am not.

I see more than ever how interracial relationships are non-existent in France. In another amazing blog post from Ta-Nehisi he writes:

If you begin from the proposition that African-Americans are fundamentally American, in a way that the Afro-French are not; and that America is, itself, a black country in a way that the other European countries are not, Barack Obama’s election strikes you somewhat differently.

“Afro-French are not French”. He’s right. We’re just around raising babies or helping grandmas, cleaning up streets and metros or selling cannabis but we are not welcome more than that and trust me, born and raised by white people I see all that xenophobia and racism in HDR/X-Ray/WireFrame. I have seen it grow. I have seen it change, become nastier, even more hidden and it’s sad how as an individual I can’t do anything about it. I avoid it like a master ninja, disengaging conversations that could lead to pain or avoiding resentment because if I’m the Angry Black Man then I probably want to Keep It Real and then it Goes Wrong.

The good thing is, it made me prescient and in control.

I was born in Paris and I will not stay.

Categories
Audio&Games

Oculus Deaf

I don’t really see how a VR set would work (successfully enter mainstream) without sound, you know the thing that really brings immersion.

The developer kit and probably the consumer version too use HDMI, that thing used to transfer AudioVisual signals. But no headphones because it makes sense to ship a product meant to immerse you while you hear a baby crying and your friends laughing at your ass.

Also, wouldn’t motion sickness be better controlled if audio and visual outputs were designed together? And what is this “realistic sound” obsession, I see around? It never will be perfect because ears are far more precise than eyes and no headphones will give you a true sense of “realism”. If we need a 20.2 surround sound system to achieve this, no headphones algorithm will I’m afraid. And that’s OK. We can already make us dodge something with a simple 2D pan. It’s all about being believable, not accurately computerized. Am I the only one here…

Audio is always technically optional and that’s tragic because at the same time, it doesn’t require much. That’s why tablets and phones are awesome, sound is standard. Pretty low fi, but standard and that’s good thing.

It’s important to ship a complete experience and to me, the Oculus Rift should ship with headphones and be a premium product that it already is.

Categories
Me Myself&I

Wallpaperin’

Hi, my name is Heyrold and today we’ll tear those walls off the sucker. I mean, today and a couple of other days too.

I’m not even going to tell you how my cousin, 45, was like “but have you ever done that before???” or my dad “use a steamer, I have more experience than you”. Whiny ass bitches, please.

First layer comes off with my fingers my Wolverine-like nails.

Second layer, thanks to YouTube comes off with water and still my fingers. I  I have used a scraper like three times. Don’t tell me it’s because my paper is old, I tried other techniques and the paper stays on like a motherfucker until I poke holes in the wall.

The annoying part is moving things around because I’m also composing and applying to jobs and developing and stuff. The good part is that it tests me on patience because the faster you want to go, the more you only get tiny bits at a time. Take your time, do it right and then bam, full sheet off (almost).

The wall you see on the right is what it looks like around now and it’s pretty depressing, it makes me wonder if there are needles and heroin hidden somewhere.

My name is Heyrold and I don’t fucking know where I am right now but it’s moving on.

Categories
Music

On music albums

Now that I have made over a hundred tracks, both for clients or personal I’m starting to understand more what albums mean.

They don’t mean anything.

Kidding! Not really, let me explain: we have for some reason a fond memory of listening to music albums this way

Or this way:

But it never happened to us.

The truth is an album is a collection of songs, which means that they can be re-arranged in no particular order. Order meant something when we could not skip, repeat or shuffle as we are now. I remember the Judgment Night OST track list to be perfect on tape, they changed it on the CD which I never listened to for that reason. 

If I dissect albums I listened to heavily, I can tell today which track lasted which one was just some fill up, which one was definitely a drag for the band etc. Artists don’t really like making albums, it makes more sense to focus on one track. Multitasking is bullshit, remember? And making one, excellent track is heavy work: pissing 8 minutes of ambient is one thing, calibrating the perfect 4:00 minutes song is maddening but oh so satisfying when you figure it out.

A band like Zapp for example has pretty shitty (that is, weird and experimental songs) albums but stellar, timeless singles.

Anyway it doesn’t matter today, albums don’t sell. There’s too much good music out there, people focus on tracks for that reason. I think it’s cool as it leaves artists more freedom to explore styles without freaking out and listeners can choose and do their own albums through streaming services or files (files! privacy! freedom!).

And yet, we still value music albums as the ultimate accomplishment for artists. We weird.

Categories
Me Myself&I

James Avery

68. Not that old.

That show started to air in France I think in fall 1991, I was eleven. Needless to say I was instantly hooked. That story sounds like mine, only I have white parents and no brothers and sisters! I’m from the “countryside ghetto”, another weird angle but the show’s “let’s try to make it all together despite our differences”, that I dug hard. Of course, Will’s wit.

Also, the father figure. Uncle Phil was acting and giving Will the same things my dad gave me except for hugs but that’s just how France is. His character in the show is described as “strict, gruff, kind of a miser” pretty much my dad too.

I was wondering if just a change of skin color would make things better. Of course it would have, because it’s not just that. when I saw episodes where dance is involved, I know I would have LOVED to be ridiculous in the front of the couch, shouting “popcorn!” with James Brown and dad. Damn, I dreamed of this and The Fresh Prince of Bel Air was delivering that part to my brain (family reunion episodes would always make me sigh so hard).

But it also made me conscious that you’d rather have a white dad that doesn’t really understand you, that no dad at all like I started. Or being a dad at 15, when episodes were talking about this issue in the black community. All that shit was running in my head while I was listening to harder and harder music (Sepultura 4ever), I guess trying to be as invisible as a black man as I could be in a white world.

So those 30 minutes of blackness everyday for almost a decade were super precious to me. And I knew who Quincy Jones was, that black dude who was making music with Michael Jackson was also producing the show. Nothing in my world was that black and that cool at the same time. And fucking everyone regardless of race loved that show. It made me feel good. It made me have hopes.

And Uncle Phil was awesome. RIP, Mr. Avery. Damn that’s young, pop.


If there’s a paradise, this is probably what James did to Jesus. (Do Not Fuck With Uncle Phil)