{"id":1851,"date":"2014-06-23T18:35:25","date_gmt":"2014-06-23T18:35:25","guid":{"rendered":"http:\/\/har0ld.com\/playground\/?p=1851"},"modified":"2014-06-23T18:35:32","modified_gmt":"2014-06-23T18:35:32","slug":"stream-to-death","status":"publish","type":"post","link":"http:\/\/har0ld.com\/playground\/2014\/06\/stream-to-death\/","title":{"rendered":"Stream to Death"},"content":{"rendered":"<p>It\u2019s pretty simple: no music producer, artist can live off music streaming. Music streaming is the worst possible way to get paid for creating music, it\u2019s worse than the past 40 years of labels royalties fuckups.<\/p>\n<p>We soon are going to be left with a couple of choices, all controlled by a few companies: YouTube, SoundCloud, Spotify and the rest (iTunes and Amazon). Just because you\u2019re lazy. Yes music listener, you are part of the equation.<\/p>\n<p>You don\u2019t have nothing with your subscription except when you\u2019re a fan and are willing to pay 45 bucks for a vinyl of your new music crush. Everybody is making more money off music than the musician, when the digital era was supposed to liberate us, creators. <\/p>\n<p>If you love music and don\u2019t have a problem with that, you should. <\/p>\n<p>Thinking that those services are going to be nice and friendly is so ridiculous. Beats\/Apple are some of the most ruthless companies in the world, they are not about creating an ecosystem for musicians to grow. Music doesn\u2019t sell, music sells headphones and gadgets. When you see how <a href=\"http:\/\/gizmodo.com\/5981823\/beat-by-dre-the-inside-story-of-how-monster-lost-the-world\" target=\"_blank\">Beats started<\/a>, I just don\u2019t believe they are all about connecting artists and you, they\u2019re about selling overpriced stuff for your ears and be at a place where they have control all over us.<\/p>\n<p>YouTube isn\u2019t <a href=\"http:\/\/createdigitalmusic.com\/2014\/06\/google-now-record-anti-indie-anti-music-negotiating-tactics\/\" target=\"_blank\">trustworthy either<\/a>. SoundCloud plays it cool for now but once they really want to make money, we know what will happen. Here\u2019s an <a href=\"http:\/\/createdigitalmusic.com\/2014\/06\/age-beats-spotify-winners-opportunities\/\" target=\"_blank\">article super confident that things are looking great<\/a>. They are not if you make music.<\/p>\n<blockquote>\n<p>The counter argument was that I left out \u201closers,\u201d and that content producers were at the top of that list. But I\u2019m not convinced that has to be the case with streams. The reason I spoke of opportunities was not that I\u2019m necessarily optimistic, but that I think, faced with an irreversible trend, it\u2019s worth seeking out the light and finding success as the landscape shifts. And many artists are doing just that. There\u2019s a reason artists and labels are so quick to upload their work to SoundCloud and YouTube, even without revenue: there\u2019s some value there, when they have control. <\/p>\n<\/blockquote>\n<p>There\u2019s some value but it\u2019s quite ridiculous: we\u2019re giving freebies, that\u2019s sad as hell and not a solution. And soon, we will not have any control once those companies start doing whatever they want. They are smart, you will not see it. <\/p>\n<p>Y\u2019all already hooked on streaming, in two years we\u2019re totally fucked.<\/p>\n<p><strong>Music consumption is at the forefront of entertainment consumption<\/strong>. Because it\u2019s the oldest entertainment. Soon you will have accounts for everything and will not own anything. Convenience is great but what happens if you don\u2019t have the choice you want? What if tomorrow that band that was available on that service is deleted from Spotify databases? It will happen and you will never have an answer. <\/p>\n<p>It\u2019s fucking crazy to me that people don\u2019t react to the pattern of <em>free service that becomes ubiquitous then does whatever the fuck it wants.<\/em><\/p>\n<p>We\u2019re losing and I just hate it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s pretty simple: no music producer, artist can live off music streaming. Music streaming is the worst possible way to get paid for creating music, it\u2019s worse than the past 40 years of labels royalties fuckups. We soon are going to be left with a couple of choices, all controlled by a few companies: YouTube, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"http:\/\/har0ld.com\/playground\/wp-json\/wp\/v2\/posts\/1851"}],"collection":[{"href":"http:\/\/har0ld.com\/playground\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/har0ld.com\/playground\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/har0ld.com\/playground\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/har0ld.com\/playground\/wp-json\/wp\/v2\/comments?post=1851"}],"version-history":[{"count":1,"href":"http:\/\/har0ld.com\/playground\/wp-json\/wp\/v2\/posts\/1851\/revisions"}],"predecessor-version":[{"id":1852,"href":"http:\/\/har0ld.com\/playground\/wp-json\/wp\/v2\/posts\/1851\/revisions\/1852"}],"wp:attachment":[{"href":"http:\/\/har0ld.com\/playground\/wp-json\/wp\/v2\/media?parent=1851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/har0ld.com\/playground\/wp-json\/wp\/v2\/categories?post=1851"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/har0ld.com\/playground\/wp-json\/wp\/v2\/tags?post=1851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}