What’s ailing Ubisoft? | Opinion | GamesIndustry.biz
“It has a solid set of well-known and popular IPs – Assassin’s Creed, Prince of Persia, Tom Clancy, Far Cry, etc. – but it has consistently struggled in recent years to translate that into serious commercial success.”
Because those IPs are the same game over and over with a change of aesthetics. Strong IPs have memorable characters, settings. Those Ubi IPs are the definition of generic dude stuff. It’s a miracle they worked for so long. Probably due to questionable marketing and PR stuff.
Also there was over 10,000 new games in 2023 on Steam alone. It used to be a few hundreds.
Good luck with the future, y’all.