2000-2010: the Far-Web
Freedom. Everything was about exploring, searching, finding stuff outside our local possibilities. Connecting with people liking the same stuff as you do. Real sharing and communicating, not for the likes. I’m starting to feel nostalgia for this amazing playground where I learned so much. Damn.
2010-2013: it’s over
Friction. Incompatibilities. People stay in their little web corner checking the five websites everybody is on. People don’t even search anymore. “How am I going to get my news now, advice?” is something I saw a lot with Google retiring Reader. Fake geek and nerd, move your little arm over your touchpad, spend ten minutes to search and find the tool you need to read your own damn news. You know how to search, right? You do it for one-time things but you can’t do it for something you do every single day? What is wrong with you people.
The recording industry -profits up this year- Hollywood know they’re on the verge of winning back their control (never forget how we got milked to death in the 90s with CDs, never forget) pushing their agendas, relentlessly (The Pirate Bay story last news, unbelievable, CISPA back). People cave in, for the sake of convenience (iTunes, Spotify). It’s not that people can’t learn it’s that they won’t (and then complain about the new order). In the digital world they’re used to have someone/something do it for them.
Companies are smiling. “Suggestions” is simply “give up your freedom of choice, now you have nothing without me.”
And now you are a geese, force fed until your bank account dies.
Definitely not something I wanted. It ain’t over.