Wonderful article on TikTok kicking ass and stuff.
“The biggest mistake we make in marketing is believing choice is a benefit. No, it’s a tax. Consumers don’t want more choices, they want more confidence in the choices presented. TikTok has taken this to a new level by eliminating the burden of choice entirely. Its content is a continuous stream of videos where the decisions are made for you. Your only choice: what not to watch.”
Yikes. New generations growing up thinking that choices are a difficult thing. Yikes. Wait for when you absolutely have none, you’ll see. Yikes.
“Expect an emerging field of academic research looking at the effects on behavior, and the developing brain, of rapid-fire media.”
I mean, we already know that it’s bad: it destroys the ability to sustain attention, which is essential in any task you want to do in life and obviously, even more crucial when you want to do any task as best as possible. We already live in short-sighted societies, I don’t think this is helping.
“Already, the app appears to be linked with eating disorders and depression, and it may even cause motor and verbal tics among teens.”
Because virality. That’s how you become rich/famous on social media which means doing/saying/singing the most outlandish shit possible. A teen killed 6 driving for a TikTok challenge last weekend, by the way.
Cute and positive at first, now TikTok is full of misinformation and absurdity.
We can’t create culture with 60-second wide lens portrait clips. We need so much more. We are so much more.