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Me Myself&I

They Live

Finally watched John Carpenter’s 1988 They Live. I would always see references to that movie here and there but never had the chance to watching it fully.

Increased commercialization. That was 36 years ago. Today we have ads in operating systems, emails and bank portals. Agents on the internet tracking every single pixel we move over. Data mining is the bread and butter of companies making billions in profit from us. Netflix is the last one showing that they make more money per user from ads than from subscriptions. And everyone born after the late 90s doesn’t know what the world without constant commercialization is.

So despite art showing a worrying trend decades ago, it got way worse. There’s so much complacency around phones. I don’t think John Carpenter saw those OBEY devices coming and taking over.

When folks say art changes minds and the world I’m leaning into the “Sure, Jane” meme these days.

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