My trial just expired and I’m kind of sad, which is the first time ever that I’m sad about a software trial expiring.
Why? Because Hey.com is fabulous. They did reinvent email, and email should be like Hey.com now and forever. It’s that great.
The HUGE problem is, it’s not cheap (yet totally affordable), and it’s hard to justify the cost.
The massive challenge for Hey.com is that we all have found (terrible) ways to manage our free emails, ways that we kind of don’t want to give up on because of the good old sunk-cost fallacy. And for new email users well, they need to know about Hey.com and they probably just want an email account to log in somewhere. They don’t really use email (though I’m sure they would with Hey!).
It’s very annoying to me that such a great product is struggling to find its way into the heart of our digital lives because damn, it’s so good.
One interface, one screen to rule almost ALL communications? Bliss and massive achievement.
So I encourage you to use it. Try it. If you’re looking at that ONE email provider to rule them all, please choose Hey.com.