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Me Myself&I

Sustain now

When you type “how much” in Google, the second choice is “how much house can I afford”.

It made me think about sustainable housing, I’m reading fascinating stuff about it. I realized how much it was a huge game changer thing.

A rent @ 1500 a month for 6 years equals 108 000. That’s a lot of money. It bothers me that people pay rents for years for shitty places they will never own and that for the exact same amount of money they could afford to finance and build in a few months, a highly efficient passive house providing a really good quality of life for their family. Today.

We need to spend more time on this problem. Now.

The game changer thing is that for the first in history, we’re disconnecting Quality of Life from income even for something as definitive as owning a house. Before, only people working like crazy and making a ton of money could afford nice and comfortable places we all deserve. Now with cheap material, highly efficient designs and technology costs going down all the time, there is no scarcity about it. It’s actually the opposite.

What I envision is that young people will at some point have mortgage to pay for owning their sustainable space. Instead of paying for education –which is going to be soon all online, anytime, anywhere, for almost free- people will pay for their future home, maybe design and assemble it too.

What would it be to work two jobs to pay the mortgage and going back home confident, to a durable nice shelter of yours instead of working two jobs, pay for education and huge rent for a poor place while not knowing if all that is going to make you live decently later? Why later again?

I think the difference is mindblowing. I think it’s going to make people so much less stressed out. At a big scale it might change the world in a way I can’t even really imagine now.

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Meet Fincube, a sustainable modular small house (47m² 505 sq/feet).

Anyway for now the focus is to get the price down and there’s a lot of room for it: local, natural, recycle materials, new design, better efficiency… Sustainable housing requires a lot of customization on site and that’s another big plus: it drives small businesses, you know, 99.7% of employer firms and usually around half or more of the economy of a country.

By the way America, you lag very hard on the subject: as today there’s around 25 000 certified passive structures already built in Europe. There are 13 in the United States.

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Audio&Games

Deadly Dev diaries

So I guess you read the big three stories of the week: EA’s Steven Spielberg game LMNO canceled, The Fall of Realtime Worlds and Keiji Inafune’s departure from Capcom.

Some excerpts that made me jump in my head.

Keiji talks the truth and explains what a lot of folks are experimenting in the game industry outside Japan too. It’s just that in the west, Keiji wouldn’t have been able to do it for 23 years. He would have been fired for fail project and big mouth.

4G: However, although there were many problems, it’s worked out until very recently. Why do you think that things have changed so suddenly?

KI: It’s because there was no competition before. For example, in the game industry 20 years ago, no matter what kind of game you made, you could sell 200 or 300 thousand copies. If you even made a decent game, it’d sell 500 thousand or a million copies. But those days are over.

That’s true. The game industry was very local. during the 80s/90s. Japan, Europe, USA each with its own games, own devices and developers. When the console invasion began, we thought that Japan was full of awesome games except that we received the crème de la crème: with MAME today I can tell how much all these Japanese clones were damn shitty. but they were making money there. After that the game industry became much more a worldwide affair, it changed everything.

4G: What was the most recent internally-produced hit?

KI: That’d be Biohazard 5, two years ago. That also took 150 people. This year, it’s mostly external. Street Fighter IV was external. Monster Hunter Diary: Poka-Poka Island Village, which sold half a million, was external. Dead Rising is also external.

Shit. I knew Japanese game companies were outsourcing heavily (Nintendo does a few of them in-house like Mario, Miyamoto’s projects and Zelda) but I didn’t suspect Capcom to outsource their main IP, Street Fighter. I think the success of games produced outside Japan but managed by Japanese shows their strong experience and game culture.

I’d like to hear more about that.

4G: So it’s not just a problem of money, but it’s that sense of making advances that’s totally different.

KI: Right. People even on the bottom level are working as hard as they can to advance. For western developers, everyone at the director level gets their own office, an object of envy. Everyone says, "I want my own office, too." That kind of hungry attitude leads to going in good directions, so that’s why I love western developers.

4G: So what are the cons of using western developers?

KI: First, you can’t just leave them alone. Even with technical skills, they often lack adequate ideas and concepts for utilizing those skills. That’s exactly why I’m such a good match for them. (laughs)

It’s interesting to see a Japanese view on us. Very refreshing.

4G: People have tended to interpret that as you abandoning Japan in favor of making titles for the global market.

KI: That’s not true. (laughs) As long as I’m Japanese, the games I make will all be Japanese games. So when they sell globally, that’s helping to save the Japanese game industry. It’s not a matter of selling games in Japan for Japan or selling games in America for America. Dead Rising is a Japanese game made in Canada. It’s not a western game.

4G: What you’re saying, though, might be interpreted as western game supremacism.

KI: At the very least, western games are more fun. Using my previous analogy, European soccer is far above Japan’s. You can’t beat Spain on willpower alone. So what we have to do is know Spanish soccer, French soccer, English soccer, and so on. If I say that, people will say, "Inafune-san watches nothing but European soccer." The point is, it’s necessary to recognize our faults and learn from western developers.
Pride in Japanese game making won’t die out so easily, however. Japanese people can make great things when they work together. Because I love Japan, I don’t want it to lose to America and Europe. If I didn’t care about Japan, I would just leave.

I wished something like pride would have made French game developers not go to Canada in these huge game developers farms ten years ago… I really felt like Keiji is saying: I didn’t see why I’d move to do something I could do in my country that you know, I love. sigh

 

The 5-years EA debacle over an extremely ambitious project that might make you cry? According to 1up,

The idea was ballsy and complicated — a mix of first-person parkour movement with adventure/RPG objectives and escape-focused gameplay, all based around the player’s relationship with an alien-looking character named Eve.

For me just looking at that, I’d say ditch the alien-looking sidekick BS! The first part is already utterly complicated to deliver (Mirror’s Edge showed the potential but failed because of a certain lack of variety for a single player game). But of course, it’s EA, they have an excellent game designer named Doug Church and Steven Spielberg so they can do it. sigh

"The point of LMNO was to basically take all the AI that would go into a normal Sims title, and compress that down into one character that could learn and remember and change the way you play the game on the fly, and not be totally scripted," says another former team member.

How people are going to tell the difference? What is the crazy amount of solutions that an AI needs to solve in a game where you’re escaping (find an exit and ??)? Do you really need a super AI for that? No way.. And I don’t see anything where I could cry with that.

The spoiler was, as the game went on, players would discover that Eve wasn’t actually an alien but an evolved human from thousands of years in the future who had traveled back through time.

Oh I’ve been lied to, I’m so excited! Also, what a plot!

"Because basically, here they are. We’re working on a game with some similar mechanics, but we’ve got Spielberg. And so if [EA is] going to cancel a game, which one would it be? It would probably be them. So they were a little concerned. And we wanted to be like, ‘Well let’s, you know, share some code.’ And they were like, ‘Ah, yeah I don’t know.’ [Laughs] They were a little more nervous about it."

EA should have merge teams working on the same mechanics and do another game around the super AI sidekick that make you cry.

You could play it for quite awhile and do a bunch of different things. The difficulty we were having was we were trying to coalesce all those different systems into like, ‘Here’s five minutes of play that’s representative.’ When you can do so many things, it’s hard to say ‘that’s representative.’"

You can talk about the “infinity” of experiences and do some video editing showing some scene done and redone differently. Of course it needs to be exciting. 10 different ways to open a door is
useless and doesn’t make opening a door less boring.

At this point, though, every EA employee named in this story has left the company.

Disgusted, I guess. Working hard on something  ambitious with money, skills, great environment for years only to go nowhere…WTF.

 

Realtime Worlds APB is sad and makes me angry because, it was totally predictable. When I saw how much they were showing artworks and the customization system, I could tell that the game would be shitty. If you don’t rely on true gameplay to present your game at events, you fail.

"But at Realtime it was like, ‘Wow, they’ve got a pool table!’ And the building itself was impressive. And they were really good to us. Even the QA positions were six month contracts. I was talking to family who warned me that it was still a little bit unstable, but it beat the zero hour contracts by a mile."

When Keiji talks about western slave game developers, he talks about people like that. Being sold on pool table and building, I know what’s like I’ve slightly been there too. It’s manipulation to make you work on passion and being badly paid. Classic but not classy.

RTW had secured a huge $101 million in venture capital

Spent. Now no one is going to lend us money, game developers.

"Not at all. At the end of the day, the feedback was there, it was recognized," says Bateman. "But whether it was due to management, time, money, whatever it was, they just didn’t get implemented.

What’s the point to get the feedback and not use it to improve a complex game like a pseudo MMO? I fucking don’t get it.

But the writing was on the wall. Each of RTW’s many offices boasted monitors streaming live player figures direct from the servers. At any time, the company’s employees could glance up and see APB’s failure written in cold, dispassionate numbers on a graph. It was a constant reminder that simply not enough people were buying and playing the game.

I can only imagine how soul crushing it must be…

In total, 157 staff were to be made redundant. "They essentially said, ‘Here are the 50 people that we want to keep on. Please go to room X,’" recalls Bateman. "It was tough."

I guess when you know that there was 100 millions on the table, that the feedback to do a better game was not implemented and that you’re laid off with no paycheck, you must be effing mad.

It wasn’t nice at all. The layoffs ripped a hole in both the town of Dundee and the lives of those affected. Over 60 per cent of RTW staff had relocated to Scotland. Suddenly cut adrift, families and individuals were left without work and had little hope of receiving either wages or redundancy pay. For them, it was catastrophic.

For Bateman and his friends the only answer was to drink. A lot. So that’s exactly what they did, drowning their sorrows until the early hours. "It’s what we all needed to do, to consolidate, recover. We got absolutely twatted."

No wonder why people stay less than 10 years in the industry with shit like that happening more than often.

The question is when are we going to learn?

Categories
Me Myself&I

prop 19 DTC

So prop 19 didn’t make it. For me the good thing about it wasn’t really about California, where everyone can smoke some good weed pretty much everywhere, anytime.

For me the purpose was to send a message to the rest of the country and the world. Yes, we’re pretty smart and responsible now and we want that shit to be legal, thank you.

But it’s more complicated than that. Some well known pot-activist were saying no and there’s a lot that makes sense.

Anyway this morning I stumble upon some Le Monde article: "legalizing marijuana, tracking E.T., props rejected".

sigh.

These fuckers know how to turn a title to make you think that UFOs and drugs are you know, hippies and weirdos.

Yes Le Monde, I see what you did there and knowing the situation about drugs in France, knowing that there’s certainly a good amount of people at the newspaper HQ doing drugs, reading a title like this reminds me how much you’re a bunch of fucking hypocrite dinosaurs, lame ass bitches only good to suck anything that any government will tell you to. I hope you die in hell.

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Audio&Games

Digital brick and mortar is a problem

So we’re at last escaping the dirty world of retail, embracing freedom of distribution and the walled garden trend of app stores is already strong on our ass to make us again some kind of slaves.

Fuck it. No, I don’t want that. I understand it for mobile devices, for convenience of use. But on a computer, never.

Thanks to the digital distribution freedom of today, users and services are growing up. There are digital stores and there will be more. The distribution with the web is easy, from Linux (packages) to Windows (ClickOnce) nobody can say that it’s complicated to install a new game or a new app on a computer today (while consoles are now far from the plug and play of the 8/16 bits generations). There’s 11 million people updating WoW without problem, people who don’t understand how it works but are able to click an icon and at worse a few menus.

What I hate the most is that this trend tries to really make believe that users are stupid, when they’re not. They learn everyday, they get better and it’s kind of disrespectful to claim “here stupid, your top 10 apps you should get; don’t install anything from the evil outside. It’s warm and sedated here don’t move”. While for developers dealing with that store thing is much worse:

  • Lose of freedom.
  • 30% cut on profits.
  • Back to the Hit or Miss broken and unsustainable business model (it succeeds yes, for a really small amount of people). Be smart, don’t go this way…

People want and love convenience, yes. It’s happening without trading it against all of the above! Why would developers or users be happy with walled garden sprouting like venomous mushrooms?

Hell I’m sure not.

Categories
Me Myself&I

The future will be capsulized

When I was young reading this classic manga, I always thought that the world described in was absurd and yet charming with this blend of high tech, simple country life with a few mega pole.

I am now considering that it might be our future. To a curiously accurate extent.

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Here’s a  (full) description of Earth in the Dragon Ball world:

Politically, Earth has a planet-wide constitutional monarchy. It is divided into 43 "sectors"

Absurd!! I was thinking during the early 90s. Kings are things from the past! Well now here’s the facts:

“The total household wealth in the world has been estimated at $125 trillion in year 2000. 90% of this wealth is held by people in North America, Europe, and high-income Asian countries, and 1% of adults are estimated to hold 40% of world wealth, a number which falls to 32% when adjusted for purchasing power parity.”

Of course it’s worse in 2010 (in the US the top 20% holds 85% of the wealth, note the opinion difference).That just looks like a monarchy, including the fact that this 20% of people can do whatever they want politically. Oh wait they can and they abuse it!

But what makes me think that this planet-wide monarchy could happen is that the 99% other adults are often dreaming about being part of this over-wealthy 1%. Just in the software realm the Apple AppStore works this way, even controlled by a dictatorship people are happy even if the facts are bad, really bad (half of all developers will earn less than $682 per year, read that twice). People believe and you can’t do nothing against that. Hope, even a not-so-smart one is powerful.

Hope ensures the system to go on and on forever to deliver just that, a constitutional monarchy across the world populated by millions of little communities everywhere (decentralization from a corrupted and pyramidal state) with 4 or 5 mega pole simply called East West South North Central City where people would try to make it. It doesn’t seem crazy for me: L.A./NYC, Paris/Marseille, Barcelona/Madrid… It’s already the case. Also we definitely need the same rights, assignments, economic rules everywhere. If we solve all the conflicts of today, it would do that: making everybody ok on how we live on Earth, under the same “mega” state.

Other point, younger I thought the future would be you know, all the future at once, crazy cities and flying cars. But probably it would happen as in Dragon Ball and as in real world today: technology adds itself but doesn’t destroy the older one. We spend insane amount of time in front of computers yet books are still here and worth some big businesses, still.

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Let’s go deeper

“Though less common, intelligent anthropomorphic (and sometimes non-anthropomorphic) animals such as Oolong and Puar are integrated into the population and are well-adjusted and are also accepted as people. (This is similar to fairy tale animals in European fiction)”

I don’t know if intelligent anthropomorphic animals are going to happen but we’re sure crazy about these dogs cats and whatever animal you like. We even use terrorist-class systems to track down people treating kitties badly and the internet is having some sort of obsession with cats dogs and other cute non human living things. And maybe evolution is going to help them getting more like us: some dogs know how to ride Moscow metro to hang around the city.

So to conclude, a world based on a monarchy populated with robots (btw look at this video, I want one too and also, ROBOT NANNIES via Sean), old and weird people, indestructible old machines, little businesses, community-driven jobs, cheap and simple high quality of life with smart animals, ruled by a powerful, arbitrary but distant political system seems plausible.

I don’t know if Akira Toriyama thought about the accuracy of its world… Anyway, looking forward for these capsules

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Me Myself&I

Hi I’m a tree. Hi, I’m a Giant Sequoia.

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One of the first on the road.

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General Sherman, largest tree in the world.

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Lords of the forest since the Ice Age.

Sequoia and Kings Canyon National Park 
It wouldn’t bend over.

After a few hours of driving from the level of the sea to around 2000 meters up in the mountains, there they are. Thousands years old fat ass sequoias. It’s amazing because it’s so sudden: from L.A. you cross the big plain before Bakersfield with nothing but flat fields. Then it’s little bushes on hills on the way to the forest. And then in 20 minutes there are trees everywhere and “holy shit” giant trees.

Magic. You feel you’re going to see a giant monster ala Shadow of the Colossus or Totoro walking slowly in the mist…

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Me Myself&I

R like that thing

I have always looked at religions from the side like, “Hi. Why you’re here?”.

My dad was doing catechism and it never worked with me, I was laughing at the silliness of it. I wasn’t a rebel but for that thing, totally. No offense but it seemed too dumb. First I was reading a ton of stuff about rockets and space (future Ariane 5 was in the work) and science and nothing seemed limited for humans so why would I ask “God”? And if God is the answer to everything, stop asking questions and bugging me about it then.

Second my mother didn’t participate in any religious activity nor she was talking about it. She was the only person not to go to church when it was happening (rarely) and for my Mini Me, that was something. She was pretty much never wrong so if she wasn’t going, that was probably the right thing to do, wasn’t it?

pDV1E 
Some people truly believe that. Think about that.

I went to a private catholic school later, but religion was only a cross on a wall and that was pretty much it. The 90s were starting and religion in France seemed to be a thing of the past. Meaning, nobody in the streets would wear anything religious or nobody would care, US based TV shows with references to God –yeah, quite often- always were a source of lol, medias were always ready to kick religion in the balls at the first occasion etc. All we had was the pope message for the New Year which would always triggered “isn’t he dead already?” jokes about him, this old dude from the past, having no influence, except maybe the Latin world. The pope always has been a Mummy Star there.

Seriously, I thought at some point that religion and mostly the Christian thing, was about to slowly die around 2000 and that sounded about right for the New Millennium filled with obvious jetpacks and holo-computers.

Turned out to be the exact opposite way.

I think that even worse than the wars triggered by 9/11 is the resurgence of religions and especially the ones based on the same stories. Soon after the tragedy every single president in Europe was having a trip to the Vatican and when Jean Paul II died it was almost like we forgot about all the stupid shit he and his posse supported. JP II dies and medias with live TV events ask, seriously, if the white smoke announcing to the world the election of a new pope is white enough??? That really was the 2005 WTF moment. Yesterday I watched a video of a young French woman saying about an aggression in the metro “Thank God protected me”. That someone younger than me born in France is turning herself to religion and pray  (for Islam “infidels” to be punished I suppose) kind of hurts.

It simply shows a high level of desperation. We fail to build a post-religion social structure evolving with us while providing security. That’s the challenge. Technology is accelerating so much, changing paradigms, transforming our lives, even businesses have a hard time keeping up with it. States are so far away it’s not even funny, not capable of providing this balanced social structure we want, making us angry. In this constant changing world I can see how an unchanged and stable system like religion is appealing, even more in the US where the state is so not providing enough. But to me it just seems insane to go this way…

Religion Pigeon
I don’t know religion much, but I know they aren’t that right

Religions tend to be so totally outdated for our times, especially for women, how do they rise in popularity in a Facebook and Internet world, I don’t know. It makes me think about someone like Ron Paul, a Republican who can be wise voting against the Iraq War, opposing the War on Drugs , not supporting death penalty, being gay friendly or be tech friendly and at the same time being so WASP that he doesn’t believe in evolution (so yes, he’s pro-life). The dude is a libertarian until it hits his religious nerve. Religion is just fucking people up, that’s all I see.

These days, here in the US people laugh at an over religious woman but you have to be in a very religious country to found something like Scientology and make it work so good. In France people think that Islam is bad for women when everybody knows how bad Catholicism has been for women since forever. Like any religion I’d say.

The point is religions today should not be part of culture or being seen as part of it, period. It was, History is here to prove it thanks. But it’s not now, at all, it just makes things worse from France to Germany to NYC. Immigration and melting pot are unstoppable so let’s make it fluid by not fighting over really old virtual stuff that don’t matter in the world of today.

People prefer to rumble between groups instead of just being themselves, individuals who can enjoy any culture of the world and have their own preferences without attacking or degrading others because they don’t share them? Fine.

I’ll be somewhere, playing with robots.

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Me Myself&I

Adobe needs a competition spanking

Somehow this company is under the radar when it comes to complain about software but jeez, they should be on top.

I remember the times when I didn’t get what was the difference between Shockwave and Flash. I didn’t give a damn because it was all so great to see and try this brand new technology. All my graphic designer friends were just too happy and it was like we’re going to do animated movies for the intertubes and become billionaires.

I’ve never had problems with Adobe until I use their products of course. Photoshop is such a standard that there’s no question about it (although they’re slow at updating some obvious stuff). For their graphic tools,  their first business, nothing to say more than competitors.

But for the rest… Their fucking formats. The PDF. So awesome in the concept. So awful to use, even professionally the software is full of bugs and UI inconsistencies.  And Adobe Reader is more annoying that Norton. Maybe not, but really close.

Adobe Flash Player icon
Nooooooooooo

Flash. As long as it was used for games (and especially downloadable) it was great but since it became the standard for media players on the web, it’s not ok. The difference between having Flash installed or not when you’re browsing is astonishing, it’s more fluid, it doesn’t hang, the computer stays cool etc. But of course at some point, you have to fucking install the plugin…  I made it for a month without it and I now use a Flash blocker. HTML 5 should fix the problem but it’s still a long road from being able to deal without Flash, the slow and cpu intensive media player. Damn I hate it.

I’m creating e-learning content with their tool Captivate and besides the annoyance of having updates all the time for the Helper (???) Adobe AIR or for Flash security, the software is a pile of shit. They rewrote a new version that has been late and went out in June this year. It’s worse. Like, opening a template from Adobe and having the app crashing immediately. Every time. The menu Insert offers you to insert New Slide and Blank Slide which is the fucking same thing. I can’t target old computers with Flash 7. The AS2/AS3 mess. The Help is awful with a shitty in-app browser, I can’t open the help pdf with Foxit Reader (gotta love Acrobat The Retard) and so on.

It’s a tool meant for productivity and all I get is terrible frustration by loosing time trying to do simple things that barely work.

They sell Captivate 5 at a whooping 800$. For a world-class company that size, with that price and a poor quality like that, it feels like they’re spitting in my face. It’s the first time I’m so pissed off after purchasing a download. I think I’ll never buy any Adobe product ever again.

Adobe just doesn’t give a shit or they’re in panic mode, reaching for every creation tools market possible and extend their shitty formats use I don’t know but it’s now really ridiculous.

Yes, there’s no big competition against them and that’s the main problem.

Categories
Audio&Games

Find its own way

Olivier made me think about the things that make a game get out of the pack, with some sort of passive marketing as I call that.

Minecraft comes from Sweden and if there’s something consistent from North Europe is that indie game developers know how to talk to people and stand out with their game, meaning by the execution and/or theme. From Petri Purho who constantly pushes prototypes with perfect-matching music and sfxs –that adds a LOT to the polishing- to Erik Svedang and his very personal vision of visuals and themes, to the dudes from Secret Exit (Zen Bound’s fame) and their physic-based gameplay to Cactus etc

be different    [EXPLORED #19]
You’re the same. Your ideas are not better. But be consistent and different.

It’s something I really pay attention to because I’ve always been attracted to everything different and the good thing about it for a product is that it serves as a true and sincere marketing –if done right-, which is pretty much the only one that can work especially with carefully crafted products like computer games.

If you look at the output from North Europe you can see that even if there’s no “marketing campaign”, games have a lot of good things in common.

  • A good sounding, attractive and “making sense” name: I know it’s kind of weird but think about it: before even play or see a game, you often hear or read about it. It has to be attractive, it has to feel natural, it has to be special. Kometen, Blueberry Garden, Zen Bound. Sounds like classics, like Mario or Sonic. Minecraft has been the result of a brainstorming on irc and people came up with this name which I find great because it feels like it always has been around. It feels like a huge classic thanks to the craft part (World of War…). It doesn’t feel uncomfortable like Tidalis, it doesn’t sound too generic ala Alien Breed… It’s important.
  • A clear, consistent AudioVisual view of it: I still don’t understand how something that obvious is still an issue with gamedev peeps but let’s say it another time: there must be something going on between the visuals and the audio, something must happen between them, something that sparkles some kind of magic. Like Bioshock or Killer7 or the eternal Mario to YouHaveToBurnTheRope. The AudioVisual sandwich is wrong. The AudioVisual sauce is good. Always been the case.
  • Near-perfect execution: never had any problem with enjoyable Petri’s prototypes. Any game that fucks up my computer is really not welcome and despite that it’s hard to get to the non-crash state for small games, it’s required. It’s not about technical excellence jerk off, it’s about respect to the player, the buyer.
  • All of that must fit with a gameplay or a mix of gameplay. That’s a pretty big question because there are so many solutions! I see Minecraft as a really good example of that: the 8bits 3D representation stands out and makes the first person view (attractive feature for me) an original one, it fits the old school RPG part (not that much an attractive feature for me) and talks to the old school Japanese RPG crowd so hard. The 8bits 3D adds some originality with the physics of the world which attracts YouTube viewers… I have hard times to believe that the developer didn’t think a little bit about all that. Either way, it works because it attracts different people and keeps them around the game. And because of the very low tech, adding new content is simplified to the max and not that limited (remember, limitation helps innovation). That’s a big achievement and it all comes down to a smart mix of things that are pretty standard (first-person, rpg, 8bits).

So all of that is embedded in the game development, it’s not on the side or later, it’s now, in the process of building a game, from the start. These points are not that much about the game or you but about the relationship with the player, about attracting him and make him play. Not in a casino way of course :-)

Anyway the game that does all that well then stands out by itself, even before being actually played. Whatever the first contact you have with the game, hearing about it, reading about it, watching it or listening to it, It is already exciting. and dear game developers that is not like an option or a plus. It’s a requirement.

That’s marketing, that’s PR embedded in the game development. That’s what we need and way too often lack in the US and France on small projects. You might argue “Wait, that’s what AAA games do, we’re indie and stuff ,we can’t do that!”.

I don’t care who does it or how “indie” it is, it’s just required to stand out and make some bucks for what I see… That’s the needed “find its way” part.

Ultimately, ship your game too. Fez did it all right but there’s one more thing to be careful of: being on the right time. In a world of over-tutorialized and rigid-like-a-stick games, Minecraft’s freedom and randomness are also part of its appeal and success. That was a good time to appear. For Polytron’s game it’s difficult to say now…

Categories
Audio&Games

Minecraft cheers me up

You certainly have heard of Minecraft. The game is in alpha, it’s made by one main developer with the help of some people.

As a description, it’s a world-building game mixed with a rpg system through a first person view. The world is huge and randomized.

Minecraft
The world is mine

The website is telling us nothing special, the YouTube video just makes you think “what the hell is this shit”.

And yet after about a year of development Minecraft racks up 250 000$-a-day of sales via Paypal. Yeah. I can’t fucking imagine that either but I’m just so happy for him, Markus Persson.

Rock, Paper Shotgun has a Minecraft diary (1 2 3 4 5) and it’s just fascinating. You can see how much a deep gameplay combined with consistent mechanics and freedom to the player is more addictive than crack.

But what really cheers me up with Minecraft’s success is that it kicks off pre-conceived ideas with hard facts:

  • The personal computer is awesome. Nothing like that would have been possible on a closed platform like consoles are. And there’s a ton of free PC games out there, there’s billions of free flash games. Minecraft just didn’t care and made it through nonetheless.
  • There is no such thing as a target market in games (and overall in the entertainment business, it’s been made up). Build your game with a strong vision and the market will be here, whoever they are, little girls, gay nerds, Irak vets. It doesn’t matter.
  • The best Technical mantra: Minecraft works on any PC of the last five years finger in the nose (WoW anyone?). It’s a Java game. Works anywhere and beyond.
  • Visually interesting and quite original while being the most rudimentary ever (8bits 3D).
  • Single player is important. 
  • The only channel of marketing/PR has been word of mouth. Word of mouth made this man with his little team and his Java game millionaire. Read that twice and try to find any product in the world that makes people really wealthy without them spending an insane amount of money to make that happen. I don’t know one.

Lessons learned:

  • Indie game developers are concerned about getting attention for their games. But it seems that if your game is original and deep (and really, this is the hardest part here) it will find its way. Remember, Minecraft is not even finished yet! The thing is we see the market the wrong way, we see it as traditional publishing sees it: you need to make a lot of noise so that a large part of people are hearing about your product and eventually a share of them are going to buy the game. With word of mouth over the internet, it doesn’t work this way: it ramps up with people aggregating and buying from anywhere in the world, silently. It’s a discrete process, totally the opposite of what marketing/PR are doing these days: being obnoxiously in your face all the time, screaming. Trying to sell an indie game this way is not going to work. Never.
  • The insane amount of resources used in games for visuals and 3D is a waste. Focus on your gameplay, more and more and again. Open your game to people early and build what they want too. Nothing better than real world beta test. I mean, we can’t stress that enough.
  • Minecraft’s business model is neat: play for free in your browser, pay for the premium version that makes you able to download a client. It’s kind of scary to go this way but it doesn’t stop people to buy a copy at 10euros. As of today, 27,27% of registered users have bought the game. That’s just insane. On XBLA if the rate of players buying a game goes over 10% developers jizz in their pants. Point is: in a direct relationship like that, trust and don’t screw your users. They will do the same to you. They will buy your game. They will talk about it. They will be more fan of your game than you ever will.
  • The power of communities. Reddit, a news website funnier than Digg was in 2005 mixed with an extraordinary powerful community ala 4chan (without the nsfw tag) played a big role in Minecraft’s success. Don’t go to them to sell your stuff you moron! Just focus on your game and if it’s good enough, a community, somewhere, is going to take action and spread the word. It worked well for Minecraft, the one-man Java game from Sweden. And it’s the case with every success with digital distribution and indie games.

So while people are wondering about the 3DS CPU or how the Bioshock Infinite “gameplay-rollercoaster-without-AI-lol” video is amazing, while the mobile market looks like an awful clusterfuck as the Facebook game thing, a dude from Sweden shows us that you can make some “substantial” money today with a solid Java game for browsers and PCs.

Jesus fucking Christ. Now that’s something.