Categories
Audio&Games

Two examples of why aiming large is good

WhatsApp (sold $16B to Facebook)

King (128M Daily Average Users, $1.9B a year of revenue)

Both businesses at their core are not about niche, at the opposite of what “is supposed to work” (GTA 5 or app only on iPhone).

I think that people don’t like the idea of trying to please everybody but they’re missing the point: it’s not about pleasing, it’s about reaching and showing some respect. WhatsApp became a paid app because the founder thinks ads don’t add anything, it didn’t stop growth because it shows again some respect.

And that, is huge. That’s organic traction, that’s trust.

Candy Crush’s polish and simplicity aim everyone, like an Ikea coffee table. There’s no smugness or snobbery game, like so many developers like to play with exclusivity to platforms. Less and less, because it doesn’t make sense: users feel frustrated not being able to access an app/game on their platform of choice, and the developer who’s supposed to keep platforms competitive against each other is basically becoming one’s bitch.

It’s a rough game so staying out of it by widening your reach, staying independent is smart. It’s also harder, it’s harder to see what’s going to work compared to a niche market of hardcore users/gamers, hence the “small ideas” (puzzle game and sms app). When you’re in the middle of development, you are hardcore, you think hardcore so aiming hardcore people makes sense.

Numbers fell though and sure money and DAU are not everything but damn, it’s pretty impressive. Knowing that so many people use your little software must feel quite amazing.

Categories
Me Myself&I

Impression

Eryka Badu comes out of my speakers singing how he’s moving to Hollywood (random playlist).

My computers are on PST, my phone is on GMT and Southern California pictures show up from time to time, all the time.

I feel like it’s late though it’s 9am and I can’t say that it’s jetlag’s fault.

I’m often confused waking up, was it a dream or am I really here or there or am I dreaming now?

Taking the same trains again reminds me of myself in my 20s, full of hope for this country. lol. I did my best.

When it’s sunny my restless legs want to pedal or skateboard because I think of L.A. but then I remember that I’m in Paris and actually, it will only be sunny for 20 minutes before some massive rain so…

Everybody’s late. In LA I show up on time, I’m the last one. In Paris I show up on time, I’m always the first one arrived and wait another hour before we start whatever. It’s always been this way, it just gets more and more annoying.

I can’t stand how people look down constantly, I hate the lack of eye contact. 20,000 people/km² will make you forget to be human. There are the most obnoxious and insufferable motherfuckers I have ever seen in this city, at some point it’s even funny.

My though process is way too global/American now to get a real sense of what’s going on politically or socially. It sounds useless or completely nuts (über and taxi cabs, Europe’s political decisions). It’s the weirdest thing to be a native and *snaps* you’re not. I wasn’t the typical French dude before CA but now I really am not.

I see more than ever how interracial relationships are non-existent in France. In another amazing blog post from Ta-Nehisi he writes:

If you begin from the proposition that African-Americans are fundamentally American, in a way that the Afro-French are not; and that America is, itself, a black country in a way that the other European countries are not, Barack Obama’s election strikes you somewhat differently.

“Afro-French are not French”. He’s right. We’re just around raising babies or helping grandmas, cleaning up streets and metros or selling cannabis but we are not welcome more than that and trust me, born and raised by white people I see all that xenophobia and racism in HDR/X-Ray/WireFrame. I have seen it grow. I have seen it change, become nastier, even more hidden and it’s sad how as an individual I can’t do anything about it. I avoid it like a master ninja, disengaging conversations that could lead to pain or avoiding resentment because if I’m the Angry Black Man then I probably want to Keep It Real and then it Goes Wrong.

The good thing is, it made me prescient and in control.

I was born in Paris and I will not stay.

Categories
Audio&Games

Oculus Deaf

I don’t really see how a VR set would work (successfully enter mainstream) without sound, you know the thing that really brings immersion.

The developer kit and probably the consumer version too use HDMI, that thing used to transfer AudioVisual signals. But no headphones because it makes sense to ship a product meant to immerse you while you hear a baby crying and your friends laughing at your ass.

Also, wouldn’t motion sickness be better controlled if audio and visual outputs were designed together? And what is this “realistic sound” obsession, I see around? It never will be perfect because ears are far more precise than eyes and no headphones will give you a true sense of “realism”. If we need a 20.2 surround sound system to achieve this, no headphones algorithm will I’m afraid. And that’s OK. We can already make us dodge something with a simple 2D pan. It’s all about being believable, not accurately computerized. Am I the only one here…

Audio is always technically optional and that’s tragic because at the same time, it doesn’t require much. That’s why tablets and phones are awesome, sound is standard. Pretty low fi, but standard and that’s good thing.

It’s important to ship a complete experience and to me, the Oculus Rift should ship with headphones and be a premium product that it already is.

Categories
Me Myself&I

Wallpaperin’

Hi, my name is Heyrold and today we’ll tear those walls off the sucker. I mean, today and a couple of other days too.

I’m not even going to tell you how my cousin, 45, was like “but have you ever done that before???” or my dad “use a steamer, I have more experience than you”. Whiny ass bitches, please.

First layer comes off with my fingers my Wolverine-like nails.

Second layer, thanks to YouTube comes off with water and still my fingers. I  I have used a scraper like three times. Don’t tell me it’s because my paper is old, I tried other techniques and the paper stays on like a motherfucker until I poke holes in the wall.

The annoying part is moving things around because I’m also composing and applying to jobs and developing and stuff. The good part is that it tests me on patience because the faster you want to go, the more you only get tiny bits at a time. Take your time, do it right and then bam, full sheet off (almost).

The wall you see on the right is what it looks like around now and it’s pretty depressing, it makes me wonder if there are needles and heroin hidden somewhere.

My name is Heyrold and I don’t fucking know where I am right now but it’s moving on.

Categories
Music

On music albums

Now that I have made over a hundred tracks, both for clients or personal I’m starting to understand more what albums mean.

They don’t mean anything.

Kidding! Not really, let me explain: we have for some reason a fond memory of listening to music albums this way

Or this way:

But it never happened to us.

The truth is an album is a collection of songs, which means that they can be re-arranged in no particular order. Order meant something when we could not skip, repeat or shuffle as we are now. I remember the Judgment Night OST track list to be perfect on tape, they changed it on the CD which I never listened to for that reason. 

If I dissect albums I listened to heavily, I can tell today which track lasted which one was just some fill up, which one was definitely a drag for the band etc. Artists don’t really like making albums, it makes more sense to focus on one track. Multitasking is bullshit, remember? And making one, excellent track is heavy work: pissing 8 minutes of ambient is one thing, calibrating the perfect 4:00 minutes song is maddening but oh so satisfying when you figure it out.

A band like Zapp for example has pretty shitty (that is, weird and experimental songs) albums but stellar, timeless singles.

Anyway it doesn’t matter today, albums don’t sell. There’s too much good music out there, people focus on tracks for that reason. I think it’s cool as it leaves artists more freedom to explore styles without freaking out and listeners can choose and do their own albums through streaming services or files (files! privacy! freedom!).

And yet, we still value music albums as the ultimate accomplishment for artists. We weird.

Categories
Me Myself&I

James Avery

68. Not that old.

That show started to air in France I think in fall 1991, I was eleven. Needless to say I was instantly hooked. That story sounds like mine, only I have white parents and no brothers and sisters! I’m from the “countryside ghetto”, another weird angle but the show’s “let’s try to make it all together despite our differences”, that I dug hard. Of course, Will’s wit.

Also, the father figure. Uncle Phil was acting and giving Will the same things my dad gave me except for hugs but that’s just how France is. His character in the show is described as “strict, gruff, kind of a miser” pretty much my dad too.

I was wondering if just a change of skin color would make things better. Of course it would have, because it’s not just that. when I saw episodes where dance is involved, I know I would have LOVED to be ridiculous in the front of the couch, shouting “popcorn!” with James Brown and dad. Damn, I dreamed of this and The Fresh Prince of Bel Air was delivering that part to my brain (family reunion episodes would always make me sigh so hard).

But it also made me conscious that you’d rather have a white dad that doesn’t really understand you, that no dad at all like I started. Or being a dad at 15, when episodes were talking about this issue in the black community. All that shit was running in my head while I was listening to harder and harder music (Sepultura 4ever), I guess trying to be as invisible as a black man as I could be in a white world.

So those 30 minutes of blackness everyday for almost a decade were super precious to me. And I knew who Quincy Jones was, that black dude who was making music with Michael Jackson was also producing the show. Nothing in my world was that black and that cool at the same time. And fucking everyone regardless of race loved that show. It made me feel good. It made me have hopes.

And Uncle Phil was awesome. RIP, Mr. Avery. Damn that’s young, pop.


If there’s a paradise, this is probably what James did to Jesus. (Do Not Fuck With Uncle Phil)

Categories
Me Myself&I Music

2087

FUNK JAM! Super 80s, that’s right. Heavily influenced by that 31st December 1987 in Paisley Park. There’s a video out there and I can’t never not watch it at the end of the year. It’s too good. Anyway this track was started a long time ago, I usually finish a new composition as soon as I can. Sometimes it’s good to do that. I had a lot of fun. It’s hard too. I know it doesn’t sound like it but my bass solo is one take, no edit.

In the past six months I composed funk, hip hop, electrofunk, big band jazz, folk, cute J-pop, chiptune, glitch and ambient tracks. Sometimes I listen to some stuff and I can’t even say how I did it. Is that good?

Also I came up with the 2087 name and of course, there’s an awesome Tumblr totally matching that track and some of the aesthetic I love.

Love, and Happy New Year.

Categories
Me Myself&I

Paul Revere Williams

Website you ought to check out if you want to know more.

First African-American architect member of the American Institute of Architects in 1923. First certified African-American architect west of the Mississippi.

Orphan at four, he was the only African-American student in his elementary school. That stuff sounds familiar.

Like Chappelle says, “you might not want to be the first nigga to do anything in this world.” Paul did though. Most of his work is things people wanted, not so much what HE wanted. People would fight even with FLW to get what they want so obviously Paul wasn’t going to get lynched for an interior. No black man even today can say “Fuck you, I am the architect” to his clients.

I’m wondering what his output would have been if he had been truly free. I mean he did these:

And a couple other modern stuff. The dude knew his shit. Look at his own house, in Los Angeles:

Far from the classic Spanish or American colonial revival he did so often.

SUPER MASSIVE SIGH OVER RACE AND STUFF.

Categories
Me Myself&I

A year with Windows 8

This is how I feel when I compare 7 and 8. I haven’t even used 8 with touch yet.

Your browser, everything-in-tabs paradigm is terrible in every way. Sometimes it crashes and if you say it’s not much of a problem, you are lying. I have virtually never lost anything using native apps. A browser? Enough to never do that again.

The desktop is terrible. You only use it because like the 20+ tabs BS, it makes you look like “busy”. OMG icons everywhere, menus everywhere, notifications everywhere JUST LOOK AT HOW BUSY AND IMPORTANT I AM PLUS LOOK AT MY COMPLEX SHINY COMPUTER UI I HAVE ARRIVED. I did it too.

The desktop is the symbol of 2000s office procrastination and vegetative evenings browsing Digg. It’s still there, and neat when  going down the memory lane using 35 years of software history without breaking a sweat but experience wise? Fuck that.

Fuck your systray and your start menu. Let’s get real and let’s get shit done, that’s how I see Win8 UI after 12 months of usage.

Full screen by default is great. Yes you can’t fake work now, you can’t do the old window switcheroo but you’re not supposed to anyway. I know, it hurts. I feel like in a game with Win8: getting in/out fun-to-use-and-yet-serious apps like I’m Mario in a warp zone.

If I compare the best apps in both Win8 Metro and Win7 Desktop, Win8 wins by far (simplicity, stability, speed) and looking at how much the entire tech industry is copying MS design since WP7 is out (who would have known in 07 that Apple would copy MS design in 13? Not even me), I’m not the only one convinced that that flat, clear as hell, unobstructed UI is awesome. Fuck your chrome, fuck your ugly ass drop down shadow.

No, Win8 is not perfect because nothing is. Two things that need to change: OEMs and developers.

Dear OEMs, you are so bad! Trying to sell netbook-class, atom powered tablets at $800 is like shitting in my mouth directly. WTF. Those touchscreen laptops? You can tell 5 miles away that it’s going to feel stupid. How the fuck can you not put the goddamn trackpad in the middle of the fucking computer like that brand, is beyond me. Is there a patent you don’t want to pay or you all are morons or what? Fucking embarrassing. Where the fuck is my 20” tablet? Of course you have to have a 24” with 4K display like anyone would give a damn about an extremely expensive device. It’s pathetic.

And you developers, shut the hell up about the store. You can’t jerk off on your Apple sales and condemn MS, that’s being a fucking hypocrite. Plus as a user, app stores are quite awesome (easy to check, easy to uninstall, sync). Stop trying to scam people (and fuck up the market that is, your own ass) with free apps and ads, that’s lame. Make great apps with trial. Yes if your app is not great, trials are not going to help but will demonstrate how unpolished your stuff is. Stop focusing on the business model and make awesome shit, that’s like the #1 rule for any business and it’s like you developers are constantly forgetting that.

You guys want app ideas?

How about the ultimate GIF maker with which you can capture from stills or videos and export perfectly sized GIFs to social networks?

How about a distraction-free blog app that connects to blog services and allows you to drag and drop pictures in your post without the need of using any FTP shit or annoying services?

Foobar8 anyone? Flickr with all the features? Musician uploader, one interface to upload to Soundcloud Bandcamp et all? Get on this!!

The only reason that I’m using the desktop outside gamedev and obscure old software is because you guys have yet to deliver better apps in the store (so many are pathetic). There’s room, I have some bucks, you guys are missing out I’m just saying.

Categories
Me Myself&I

I must have some Japanese blood

Hey I don’t know, I’m six.

You might be reading Derek’s blog and this sums up my value system, pretty much perfectly:

The samurai adhered to a way of life, ethics, rules, and a code that spread to all branches of society, and even today affects the way Japanese think.

  • Buddhism taught them to stay calm and patient.
  • Confucianism taught them that relationships between people are the basis of society – to respect our ancestors, relatives, and superiors.
  • Loyalty, justice, and honor are central.
  • Sincerity, compassion, courtesy, and honesty are important key values.

Though the samurai no longer exist, this way of viewing life is ever-present in society. Students are loyal to their teachers. Workers are loyal to their companies, putting in long overtime hours. Japanese are loyal, honest, sincere, and disciplined at work. They follow rules and try to improve themselves every day, just as the samurai did in their time.

I know it’s dumb, I’m not living in Japan. The Samurai way makes so much sense to me. People don’t understand the importance of relationships, humility and modesty and then wonder why the fuck the richest 85 people hold as much wealth as the 3.2B poorer. It’s because there’s no relationship at all. Like kings in the past having giant structures being built for someone that doesn’t exist while people around are dying by the hundreds. It’s dumb. I’d rather have had less cathedrals and cleaner villages.

The individualistic society is BS, we depend on each other from the maid to the air traffic control tower. Companies forge contracts with the state all the time, everything is subsidized, if a factory burns in China your phone might get delayed etc. I don’t understand why people don’t see this. Meanwhile well, I guess I should get some cornrows and start a “cleaning” business.


Loved that movie, obviously. Am I that dude but with a bass and wifi instead of a sword and pigeons? SHIT.