The title couldn’t be truer: If You Already Hate Windows 8 Then You Hate Technology.
If you’re not intrigued by Windows 8 and Metro, if you can’t recognize that it’s a big leap forward, if you’re not excited about what it means for you, personally then you don’t really care about technology; you care about brands. You care about platforms. You care about politics. You’re a fanboy.
Bam. And I work in this environment. Fuck me.
Guys, it’s retarded. The Windows Phone/Windows 8 Metro UI is great, no question about it. The tile system with direct information is much better than a boring icon grid. Sorry. You’ll see when you’ll try for a while.
But it’s made by Microsoft. So the tech world just can’t process that the company they love to hate is doing a better job in UX than the companies they love to love. Some people are still bitching that XP is lame and yet are still running the ten year old OS. Retards.
It’s plain sad to see someone saying “so I tried Windows Phone/iPhone/Android, the Windows Phone is the best but Jesus it’s made by MS so your cock is going to fall and your kids will die in a fire”.
I thought we were not in high school anymore. It’s business and innovation is welcome from anywhere, shutting it down just because it comes from one particular company or another is so childish, it’s embarrassing! I can’t believe I have to protest that shit.
How a developer/designer -yes you too Adobe sluts- could not get excited at a brand new UI running through new devices like Kinect, tablets, phones and not-so-distant Surface, for all of which you can use the language you want to build cool stuff, using the computer you want, sorry they were probably short on blow and hookers… It is exciting, like the iPhone was too. But bigger, by scope and possibilities. The only thing that should be booed is the future Windows Appstore and its 30% BS. That, sucks.
There’s so much denial, for obscure personal, stupid reasons (“loved that brand hated that brand when I was young” shit).
It’s the same in the sub-tech world that is game development. Developers defend Nintendo to death but there’s nothing to defend right now: Wiiware/DSiware are more than underwhelming, developing for Nintendo today is a terrible experience compared to others and the 3D in the 3DS was LAME. It was gimmicky. It wasn’t as big as touch screen or motion control. We all know that. It was Nintendo saying “shit, we are printing money with the Wii/DS but we need to stay at the top; let’s do something trendy”. Wrong move. High price, wrong, showing the world that you expected to make a shitload of money out of tech demos and remakes. Sony called, they want their business plan back.
Nintendo is just getting old and greedy as every single leader in the tech world is getting at some point. They might get back, they might not. We shouldn’t give a damn you know? Nintendo has sold more games and more game systems than anybody else in history, why the hell would I care that much about them making mistakes, because they don’t want to see or listen? I don’t. I want them scared so that they move their asses.
Meanwhile, a dude from Sweden offers three fucking files on his website, minecraft.exe minecraft.zip and minecraft.jar, makes insane money and people are like “oh my god I never thought it could work, I always wanted to develop for [that brand] anyway so I win” . No, you don’t. You are interested in the social status of bragging about developing for [that brand] and don’t care about the business part, crucial for your job. You can’t afford to say I don’t give a damn, see current layoffs. And the business is massively shifting, terraforming these days.
How development became so shallow that you have to code in the trendy language du jour or a specific platform if you want to have some friends? What happened? Did the web inject this superficiality?
It should not be about the name or emotions tied to a brand, it should be about what tools are offered to us, the creators. Nothing more, nothing less. We have to review the tools available and compare them to build these crazy complex experiences and computer games. If Nintendo had helped game developers like MS or Apple did instead of being a bitch who doesn’t even want to talk to indie developers who don’t own an office, they would be in a situation where they’d have a clue today.
I never wanted to work on Xbox or 360 that much, but I knew they were dead serious by looking at their second gamepad, while Sony the King was dicking around with a boomerang. I saw Apple having no clue about what to do with their iPod Touch until they saw that people were downloading so many games. They hate games at Apple, they never, ever got it. They probably think games as things chimps do. As long as it allows them to sell hardware… Anyway, it was pretty cool to make a game on their stuff because at least they understood that ease of access to build and sell apps was kind of a big deal.
I wanted to love Android development and it turned out to be pretty bad in many ways. I’m still watching.
I don’t care about brands and loyalty, I care about what all of these huge players have to offer, if they are really trying and not just faking it, and what I can do with that. So when I see an opportunity like the new Microsoft eco-system is showing, and that people are dismissing it just and only because of the “Microsoft” part I’m like, “what a bunch of whore ass bitches”. Competition kicked MS ass, they got busy and brought something nice and innovative. It should be positively welcome. That’s how things move forward.
It’s funny because tech people are the most atheist-like people I know and yet, they are more religious and afraid of change than a scientologist mixed with a zionist.
For real.