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Sora

Just saw OpenAI’s Sora. It’s fucked up.

It kind of single-handedly completely changes film/TV production, right there. The logistics of film location have been transformed. “fuck this”, the Executive Producer will say. “let’s prompt that Mexican beach resort evening shot”, he will giggle.

Film and TV crews are about to shrink faster than a snail in salt.

On the other side, who will have enough imagination to create vibrant, coherent and lovely videos with those brand new tools that are still in beta? I don’t know. But I feel like there will be a shortage of folks able to do that.

We’re living incredibly fast times.

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