Categories
Audio&Games

PlayerUnkownsBattleGround

PUBG is a big deal. 8 million copies sold in five months. The game was released this year and already has passed the most played games on Steam. There are currently 874,171 players running on auto-generated islands.

That’s completely absurd. And yet it makes sense.

PUBG is Battle Royale. Everyone my generation and younger has wanted to play a Battle Royale game, there we are. The keys to success are consistent with other very popular multiplayer games:

– It’s all about gameplay

The game started as a Battle Royale mod. Everything you do has repercussions, from when you open your parachute to how you hide in the bushes and what you loot. Simple interfaces, straight to the action. PUBG is about gameplay and nothing else.

– Hard, but fair

You will die a lot without understanding what happened. But you also will get the satisfaction to do the same to others. Anyone can eliminate anyone. That intensity and fairness are the core loop (just like CS).

– Very high dynamic

You can be alone in the middle of some cornfield or in a building fighting with fifteen people in a 2 minutes span. In single games, that dynamic is authored and usually ultra predictable (battle music fades in). In a multiplayer game, it’s really hard to balance high gameplay dynamic, which is why it is usually about high intensity and nothing else. PUBG’s design –Battle Royale’s- pulls that one together with ease. It is great game design.

– Customization

People have their preferences and like to express their individualism. This is a part of gameplay. Diversity, inclusiveness and hat choices are fantastic to involve as many people as possible and broaden reach. This is not rocket science and probably why most developers still don’t get it :p

 

Now, the big elephant in the room. Yes, this game is about killing other people. Yes, when someone gets hit, they crawl on the ground and you will shoot them in the back. In a game setting with friends, especially friends with beers in the same room, laughs will happen. But we’re talking about hundreds of thousands of people online doing this for all kinds of reasons, not just pure fun.

Everything that Raph Koster says about building societies by accident applies here.

Raph Warning

Let’s face it: a Battle Royale game kind of invites all kinds of terrible behaviors. And in the current social climate in the real world, I can see how a lot of people will look forward to play a game that teaches them to have ice in their veins while roaming an area with two guns and grenades. That’s a little bit terrifying. For what I can see, Bluehole the developer has taken a strong stance and they ban anyone on sight. But they unban too. This is where things become complicated. Now that the developer has very strong foundations for the game, welcome to managing a society.

The game will be polished, eventually. The issues with a giant, growing community of people killing each other until there’s only one left? They probably will last forever.

Categories
Me Myself&I

Dear recruiters and potential future co-workers

Hi,

If you’re reading this, you did some research and clicked on links. Nice to meet you! This is my personal blog where I write about a pretty large variety of subjects. Sometimes it’s a brain fart, sometimes it’s deep enough to maybe make you think for a while. There are grammatical mistakes and typos. Blogs! What can you do.

I am passionate about sound design in computer games and animated movies, mostly. I am an avid reader and spend most of my free time devouring articles and reviews about architecture of houses, CPUs and GPUS, audio tool chain, games etc. With a side of memes, of course. I record, edit, play music and sounds constantly. I am the best I have ever been! I understand a lot of things now that I was only able to conceptualize a few years ago. Psychology of sound, technical improvements, musicianship, I am trying to unify all of this in my brain to be as efficient as possible to make a decision in front of a new audio challenge, on a new project.

It has been a little while since I have worked on a big game. There’s this joke that goes like “Best advice in game audio? Marry well!”. It didn’t pan out this way for me and as an immigrant starting from scratch, I had to do what immigrants do: take any job available. Now that I successfully did that, I am more than hungry to design sound and produce audio for awesome worlds and experiences.

So, let’s talk! I’m a bit awkward socially, I stopped smoking a year ago so I might sweat a lot but other than that I’m ultra-focused, nice, extremely reliable and resourceful and the person you want on your ship. Don’t worry, I will wear black shirts.

Best,

Categories
Me Myself&I

MPG: over 9000

Hey, that stuff was supposed to be quite impossible when I was a kid.

Combustion engines have gotten so much better and are still improving, that’s pretty crazy. We are going to need those old school gas-powered cars, as there will be a shortage of cobalt for car batteries in a few years. EVs are not going to become cheap anytime soon.

Categories
Me Myself&I

Fearbook

I often think about FB these days. 2 billion people, what an achievement. The engineering part stimulates my brain like crazy. It’s a feature to connect so many people seamlessly, even more so earlier when they didn’t have unlimited cash flow.

But then of course I think about the implications of such a giant network. I keep thinking about the fact that FB knows when we give up. It’s one thing to know where we’re going online, what we buy or secretly want and sell that data to advertisers but it’s another thing to know when we stop giving a shit. The breaking point when we collectively don’t protest anymore. FB knows more and more how and exactly when we become docile. Knowing that at the scale of countries and entire regions of the world, for every generation alive and being able to run tests and tweak things to see what happens? That’s ridiculously powerful and unprecedented. FB learns more everyday, and with people on the Facebook’s board who also are heavily involved in politics and AI development, I feel concerned.

I’m not feeling it.

Categories
Me Myself&I

You have new notifications

There’s not a single exception. All screen activities are linked to less happiness, and all nonscreen activities are linked to more happiness.

Do not buy phones to your kids.

It’s interesting because it’s mobile screen activity more than others. On a laptop you can create, make things, play deep games. On a phone social media wins all the time, it’s the perfect form factor and perfect interaction for it.

Every generation deals with the world with new tools previous generations did not have. Because the world has not decided on a lot of things, kids compensate and do what they can. Gen X parents, brainwashed by news, think that the neighborhood is worst than ever –it’s not- and prefer to have their kids around, who are turning into zombies more than we ever have been.

The comments section focuses on who did what in the past. It doesn’t matter anymore. What we can ponder and think about is the future and VR/AR. It really feels like we should fix a bunch of stuff in the world –UBI, what do we do once we’re over 50- before a new generation grows up on almost 100% digital world being more important than the actual world.

It’s probably too late already. Maybe not!

Categories
Me Myself&I

UI Infantilization

Beauty of the internet right there: I was reading Scott McCloud’s interview at No Don’t Die. In there, a reference to a Simon Pegg’s blog post. Who in it, talks about Jean Baudrillard, a well-known French sociologist. Simon writes:

Recent developments in popular culture were arguably predicted by the French philosopher and cultural theorist, Jean Baudrillard in his book, ‘America’, in which he talks about the infantilization of society. Put simply, this is the idea that as a society, we are kept in a state of arrested development by dominant forces in order to keep us more pliant. We are made passionate about the things that occupied us as children as a means of drawing our attentions away from the things we really should be invested in, inequality, corruption, economic injustice etc.

I was thinking about User Interface these days. Circled icons and pictures. rounded corners everywhere. Why? To make us feel like we are safe, playing. To make us feel like those companies are soft and cozy, that they are not harmful despite the fact that they have access to everything we do online and use that to leverage money in a way (ads) or another (investor’s money). Do not forget that they know exactly how long we stay online, what we click, what we look at etc.

Emojis is the culminating point. It’s not cute, it’s language’s infantilization right there. Icons everywhere instead of words is the same tactic. I was looking at iOS 11 and how there was one thing where they had to write what it was for (screen mirroring) because you can get confused on a sign, but not on a word. Words are strong, you can’ really interpret them. They say what they say. Images and symbols on the other hand are open to interpretation, always will be.

Those interfaces are not trying to help us, they are trying to keep us in a state.

Categories
Me Myself&I

Book

I’m writing a book. Not a big one, just my biography from a few angles. I thought it was time to do it before I forget some detail. It’s weird, it makes me feel like I might die soon or something but I do not plan to do that at all, thank you. Writing at the past tense, I guess. Remembering the good old, innocent days.

After writing thousands of blog posts, writing a book is not very difficult. I’m approaching 30K words at about 10,000 words a week.

Categories
Me Myself&I

Juicin

Reading a lot.

Writing more.

Composing (here and here).

Fixing a damn phone.

Hustling.

Sleeping.

Categories
Music

Jay 4:44

This is a very good article on Jay Z and his last album. Political and smart, yet ignorant. This line made me shake my head for sure: “Credit. You ever wonder why Jewish people own all the property in America? This how they did it.”

You mean they were free to capitalize and invest unlike black folks? Jay, you know about discriminatory practices of those times when black people could have done it, right? You probably heard of the Federal Housing Administration who from 1934 to 1968 explicitly refused to back loans to black people, haven’t you?

There are a lot of articles about that and you are pulling a Cosby on us. You probably have heard of Black Wall Street and how it got decimated, then rebuilt a bit to finally get a highway to settle it all down, to mute it in concrete blocks. Just like the 10 freeway was built in the middle of a thriving black business area along Washington Blvd in Los Angeles, cutting off communities. Those could have leveraged an unimaginable amount of great things and great people. Credit gone.

So….OK, Jay.

Categories
Music

The case of SoundCloud

SC had everything. But it lost its mind, then money and now the service will die. Let’s face it, it died a while ago.

There’s something that just doesn’t add up: startups need a return on investment immediately while music is a very, very long term game. SC didn’t execute well even though timing was perfect. For its successors, here’s a few points:

– Don’t make it about streaming

Bandcamp has been fantastic about this. Don’t make it about consuming music like switching channels on a TV or running water at the faucet. Make it like it’s better to download and listen, because it is. Buy an album, download it and listen to it. In the beginning I had way more downloads on SC than streams. It changed so rapidly –like within a month, everyone switched to streaming- that I always was suspicious about it. Streaming sucks, listening on phone speakers suck, don’t do that. People will stream, no need to push them.

– Don’t invite major artists and/or labels

They take all the oxygen of artists like us who pay for your service. And those invite major labels to put pressure on you. That might make you feel good, make you feel legit but it’s not good at all in the end.

– Don’t do anything social

All the social tools destroyed SC. People immediately abuse those tools to spam every channel they can and discovery goes down. Just make it about music and big cover art. Sharing is done everywhere else with a link. Be the audio backbone of the future and stay this way.

– Don’t do meaningless stats

Advanced statistics are bad. They are a rabbit hole and unhealthy. How many times someone listened to my song doesn’t matter, what matters is if that listener stays around, spreads the word and buys my shit. That’s all that matters.

– Have the best embed player of all time

Make it ultra fast. The web sucks, FB sucks, Twitter sucks. They all have so many scripts and bullshit stuff going on, the embed player needs to load at the speed of light. No need for fancy waveform or spectrogram no one cares about that. Copy Bandcamp’s and add a volume slider, you’ll thank me later.

Instaud.io and Octave.is are alternative worth exploring. RIP SoundCloud.