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Me Myself&I Music

Meaningless numbers

LMAO

Adriano Ferreira da Silva Filho, a 19-year-old fan from Ilhabela, a beach town in the state of São Paulo, told Rest of World that he wanted to boost “Envolver”’s popularity as a means of paying back an artist who was influential in his life. So, Filho created a series of different playlists to play the song over 2,000 times a day using his laptop and two cellphones to be able to have them all playing simultaneously from different usernames.

“If you only play the track on repeat, Spotify doesn’t count it as a stream,” Filho explained. “They think it’s a bot. So, you have to create a playlist with different tracks and alternate them with the one you want to boost.”

All numbers on platforms are fake or fake-ish. Number of followers, likes, plays, views? All fake. Database 0s and 1s that can be edited however one is pleased. All those numbers are gamed.

I’ve seen someone with half a million followers on Twitter get 3 RTs in four hours. For something about her business. That makes no sense.

Those numbers have zero value, are constantly manipulated and far too many people OBSESS about them.

You’re obsessing about the void, a black box designed for retention, dear. No status here. Focus.

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