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Audio&Games

The VST case and why proprietary format is not necessarily a bad thing

Fender Jazz Bass
If you own a Jazz Bass, you’re pretty much set for life in the bass department.

You see, in the audio world we are used to things that last. Technologically once we achieve something, we don’t change it.

A hundred years ago a company invented the microphone, allowing us to record anything, we pretty much never changed it.

Thirty years ago a company invented MIDI, allowing us to control instruments via data, we pretty much never changed it.

Seventeen years ago a company invented the Virtual Studio Technology format (VST), allowing us to have perfect clones of real world instruments. Guess what? We pretty much never changed it.

The VST format is beautiful: you can download the SDK, can build whatever you want with it, distribute it as you want. If you sell your plugin, you need to pay Steinberg back. It is supported in every single audio app on Windows and others, completely and it happened really fast (we still have issues to create and modify Adobe’s PDFs in 2013 ffs). The ease of use is awesome: just drop a .dll in a folder and you’re done. Want to use another sequencer? Just redirect the plugin path to your VST folder.

Imagine if it had been like that with Max, Maya, Toshop, Flash since 2000. That’s right.

So that’s why to me going full open source open format is not so obvious: if companies are not acting like a bunch of dicks, things are smooth. After all, they are people too.

There’s a very nice thing about a format owned by a company or a consortium, its stability (3 versions of the VST format in almost 20 years). No fork, no weird stuff compromising and breaking apps legacy because someone just started to see the Light, none of that. The bad part with companies like Twitter, Facebook, Google or Apple is they break/close stuff and don’t give a shit (probably because they’re so big). That’s why a lot of people believe that we can’t trust companies to do it right.

But some like Steinberg or Flickr do, and we all benefit in the fairest ways possible. I wish Nintendo would share their 3D camera system in a SDK like Steinberg does with its VST interface. Game developers would spend time on more important stuff and know that moving the character around would be perfect on day one. Quality goes up. Nintendo gets royalties if the game sells. Developers and enthusiasts can use it for free. Everybody wins.

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Me Myself&I

Fluid Angeles

I think it’s all about the flow. I love the flow.

The flow of the 24/7, delivery, consistency paradigm. The flow of these large streets where doing a U turn is a breeze. The flow of kilometers of square blocks of beautiful little houses and small buildings, empty spaces or ruins that are going to disappear soon. Present, future, past doesn’t matter. The flow of empty sidewalks, silent rad bikes and skateboard sounds. The flow of smiles and slow cars. The flow of the music I hear in public, last time was this while getting cash at my favorite ATM. By far not a perfect world but definitely more fluid. It feels so right to me. It definitely outweighs the bad, at least for now.

France’s everyday friction made me sick but now every time I go back it eats me up. Lefty black dude producing audio for games is by default frictional enough so if everyday things are too… Family and friends create this bubble where I’m cool but I feel frozen in time, not moving forward. It’s comforting but I like moving on. Or do I? Sometimes I don’t even know anymore.

It’s delicate.

I’ll have to take that plane again in a couple of weeks. It is so getting old.

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Me Myself&I

Blurry horizon

I don’t know, I just feel good personally.

I feel right on it on so many things, I can’t stop thinking how my “method” of thinking works well and allows me to get excited so often, on so many things simple or complex.

Willing to learn and get better, always. That and chilling are the best things in life.

And yet I feel like being in a fantasy game where I’m the only one playing. I feel stupid or way too smart alternatively.

I don’t know how to fit in this world. I look around see if things are picking up in a good way, nope. Let’s be positive and say that if our western world is so chaotic, it’s because it’s changing pretty dramatically and that’s a good thing. Readjustment.

But what if we go the wrong direction? What if we miss a path that would make most people happy? What are we building? And if we’re not building a society and improving it, why are we faking caring about it? Should we go back to clans to prevent inertia to make progress worthless? Is it already the case?

This all thing is blurry.

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Audio&Games

Back to the hardcore pad

Let’s go back for a moment. The Wii introduced and made this thing successful:

Non-hardcore gamers were delighted. It was easy. My own parents who never wanted to use the classic gamepad, played.

Then we got this:

Non-hardcore gamers were delighted. It was easy.

Then this:

Non-hardcore gamers liked it, kids loved it it was easy but a bit early and awkward: no physical feedback on moves will always feel weird even if full body control is neat.

We are now completely going the opposite way.

i

Controllers-that-only-hardcore-gamers-like everywhere: Wii U, Android consoles, this Nvidia thingy. Because hardcore gamers spend ten times more money, it makes sense to appeal to them.

Competing for the same small crowd with more competitors though, doesn’t. Nintendo/Sony/MS bleed money to stay in the race, with “free” competition from manufacturers and “easy” multiplatform from developers, it’s going to be pointless for everyone.

It’s pretty simple: touch is for everyone, gamepads are for hardcore gamers, keyboard and mouse are for both. Developers should keep that in mind and as I always say, aim for the PC/tablet where you can have every kind of input.

I don’t think having multiple $100, $200 boxes doing one thing is going to be the best deal compared to having a big PC and a tablet on which everything is compatible, even the past (I still can play my games from ‘85 on Windows 8). We don’t think so much about it now but legacy support is becoming incredibly important, culturally speaking.

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Me Myself&I

Another 7 down

That was my first “sweet!” moment after upgrading my laptop to Windows 8 yesterday. For the rest well, it feels like what I suspected:

It’s like the Windows 8 new start menu becomes a classy, modern living room to use everyday apps while the desktop becomes the clean, flattened workshop to create stuff and get complex shit done. All in one OS.

What is weird to me again, is how people spend so much time hating on things and don’t even try them! It almost made me skeptical. Maybe I shouldn’t upgrade as old Windows users know but at least have a clean, brand new machine with it. For budget reasons I upgraded and my little buddy feels super snappy, modern and all my old stuff works like before or better.

Who the fuck is going to complain? All these whiny bitches called reviewers, that’s who.

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Me Myself&I

For the pack


If you don’t know him, he has his Wikipedia page. A great dude. 

I’m reading a book on dog psychology and I can’t help but see numerous things I do or feel that are alike of what Cesar Millan says about our canine friends.

How dogs in nature are naturally balanced and how they start developing issues once in cities and buildings all day. Like us.

How they need a purpose, a task to do even just walking with their pack leader. How they need exercise. How there is no wrong or bad but things that happen and how you react to them. How they pick up on energy. How they value calm assertive energies and would never give an unstable dog a role of leader (thing that we do all the time in the human world with extrovert people). How the role of leader is following a natural order but is also interchangeable. How dogs don’t care about the past, move on and eat today as much as they can because their instinct is telling them that tomorrow or the close future could be without food. How it’s all about balancing and sustaining a pack. Rules, boundaries, limitations. Like us. I mean, we’re forgetting that.

I try not to. Playing and creating music requires a lot of discipline and simplicity. I try to nurture that balance in my life, having things run smoothly already makes me happy. It’s as challenging if not more than “gettin’ rich”. But like Cesar and unlike a lot of people, I grew up in the middle of nowhere and know this feeling of simply feeling good when the day is over, when your body is relaxed after working out for hours, simply enjoying each other’s presence before going to sleep.

Like dogs.

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Me Myself&I

Sun

Sun

Outside my computer, another world.

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Audio&Games

Gunmes

As Electronic Arts prepared to market Medal of Honor Warfighter, the latest version of its top-selling video game released in October, it created a Web site that promoted the manufacturers of the guns, knives and combat-style gear depicted in the game.

NYT.

I’m just saying and I’m going to go with one example,

Call of Duty makes a billion dollars of revenue every year. Hundreds of dudes and dudettes but mostly dudes line up when one of the main Activision franchise comes out. This core target of young males spends time online sharing a lot of interest in guns through discussions about the game or real life weapons. Guns that are accurately modeled and simulated by armies of engineers, sound designers and 3D artists. 40 million monthly active players. in 2011 alone, 21 new “First Person Shooter” games. The army itself uses them for training.

We game developers can’t disengage our responsibilities with the old freedom of speech trick while we know how powerful learning tools games are. We can’t say games build skills and then say of realistic shooters that no, they’re just “for fun”. Imagine 40 million players playing Sim City trying out solutions to make our lives in cities better.

If shootings are so wrong and we want to fix that problem, everybody should get onboard and be ready to change. Game industry included.

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Me Myself&I

The perfect age, the perfect movies

I was watching E.T on TV and couldn’t help but think how great of a movie it is. But I remembered that I saw it at kind of the perfect age, seven. I say perfect age because a little younger than the movie’s hero which is perfect because when you’re seven, you really want to be ten and when you’re ten you really want to be fourteen, at least that’s how I felt. So you really get into a “fascination mode” watching someone a bit older doing amazing things with an E.T.

Same thing with watching Akira at 11 (full story here), when the hero is sixteen. Same thing watching The Matrix at 20, when the hero is in his mid twenties.

I feel lucky to have seen these three monuments at the theater at a perfect age but also, if they marked me so hard was because I didn’t know anything about what I was going to see. Like, nothing except the main poster before getting tickets.

Also, sound. From the first ten minutes of E.T. exclusively based on sound effects and no faces, to Akira’s unique music and soundscapes to the tightest audio I had experienced with The Matrix, they all left a big mark on my forehead and my earholes.

Also, social commentary. E.T. is clear about what its director thinks of divorce. Re-watching it, I see how personal it was to Spielberg and I find that it’s awesome to point things out with determination, but in a honest way in a science fiction movie. Akira’s cyberpunk tone seemed a little too dramatic to me in 1991, but in 2012 it feels oh so powerful: corrupted gigantic decadent and shallow society controlled by the army in 2019? It looks like we’re doing it, we already have the drones and the decadence with the 1%. Again for a science fiction, action movie what a great vision twenty years ago. The Matrix social commentary is too obvious and too painful: yes, people are mostly like the dude who wants the fake steak as we can see how people prefer the comfort of freedom-killing silos on the web instead of being in the real, server-side-I-install-my-own-shit and I’m free web.

So to me that’s where the art VS profit discussion falls short because these three movies have both. Strong vision, innovation but also enough compromises to make it to a larger crowd, would it be by cutting off the complexity (Akira) or spending time explaining what’s going on (The Matrix). Because these movies are widely considered landmarks and really punched me in the face, I think we should analyze more these successes instead of going for Indie VS AAA VS Art VS Profit pointless game discussions, creatively speaking.

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Me Myself&I

Deverticalization

I wanted to write about Anil’s blog post. It talks about how the web was open and favoring fluid transmissions when today, the web is getting silo’d, heavily so.

And we all know where the inspiration comes from: Apple.

Companies like Twitter, Google, Facebook and most of the startup culture love this very special capitalism that just doesn’t compromise on anything.

I saw an article on how capitalism is breaking the web but that’s not true, you can have any kind of way of doing business. You can even make money with a totally free and open source system, or simply have a fee/year like Flickr and Pinboard.

The problem is greed. People can’t stop drooling at Apple’s margin and aura. So they start by becoming super cocky (Twitter and its developers’ relationship), edgy about design (redesigns of UI/UX all over the place) mute to users (Google not answering anything on its forums) and hostile to competitors (Google blocked Windows Phones to upload to YouTube, how lame is that).

And developers followed, lost in trying to follow over-changing APIs -when they exist- or trying to be the first to emerge as “the” one product/service that does it the best, first on the platform that boosted the vertical integration scheme as “the” thing to do: Apple’s.

How to change that?

Well, developers need to use what we learned from these very popular services to build excellent experience and apps, only without the dictatorship and silo part. For example, I really wish someone was building some clients for Dave Winer’s river of news thingy, it’s too complicated to set up for now to interest anyone, even me. But you developers, be the bridges that bring great ideas to users. Let the data flow. Always. It’s not only one of the internet basic, it’s been what made computers awesome even when sharing floppy disks. An amazing freedom, and absence of scarcity.

Developers need to make awesome native apps around open data. The browser is going down, let me have great native apps on every single platform, be platform agnostic. Stop trying to make me sign up and be part of a “community” if I just want to read news, simply make great apps. Stay simple, let me handle the social. Embrace what new platforms give you and build tools to empower users.

As for people, I should probably spend more time teaching around me how to use computers (90% don’t know the ctrl+f to search a page, a majority never heard of the “” you can use in a search engine). But at the same time, people are the worst. They never really want to get a better way to do things or exploit what their computers offer. Computer literacy is low and it’s the reason people flock to tablets and closed ecosystems, not understanding what they’re losing or about to lose.